The Birth of a Legend

The legend started in 1910, when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq, the Italian plant of a French car maker. The first plant was at number 95 Strada del Portello in the north-west outskirts of Milan and the company was called “Anonima Lombarda Fabbrica Automobili”

Behind the Brand

Two of the traditional symbols of Milan were chosen to make up the badge – the cross of the municipality and the Visconti serpent, which were included on a disc with the lettering ALFA-MILANO printed around the edge.

Dear Predictable

Don’t be predictable be yourself. Be different. Alfa Romeo is not only a Italian masterpiece but one of a kind.

One for the books

Alfa Romeo has introduced many technological innovations over the years, and the company has often been among the first users of new technologies. Its trademark double overhead cam engine was used for the first time in the 1914 Grand Prix car, the first road car with such an engine, the 6C 1500 Sport, appeared in 1928.Alfa Romeo tested one of the very first electric injection systems (Caproni-Fuscaldo) in the Alfa Romeo 6C 2500 with “Ala spessa” body in 1940 Mille Miglia. The engine had six electrically operated injectors, fed by a semi-high pressure circulating fuel pump system.

No Compromises

The creators of Alfa Romeo design are driven by an unparalleled passion for performance, dynamism and quality. While every new project brings a new challenge, the original creative approach is unaltered: Alfa Romeo developed a unique way of conceiving the relationship between the car and its driver. This continuous innovation, striving for a point of convergence between style and performance, shifts the focus from the product to the human being.

Distinct Design

Alfa Romeo creations have always expressed a design that is pure, essential, free of redundant details. Each vehicle designed during the course of a century of history can be recognized at the very first glance thanks to a few distinctive traits.

Alfa Romeo

Alfa Romeo is the automobile of the century. Not only is Alfa Romeo both sensual and substantial, but versatile and affordable. It is built around performance and the consumers. You too can drive an Italian masterpiece! 🇮🇹