Code Name ‘Project make a Splash’

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ bottom_divider=”waves” uncode_shortcode_id=”631078″ row_height_pixel=”100″][vc_column column_width_percent=”75″ gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”5/6″ uncode_shortcode_id=”173390″][vc_custom_heading auto_text=”yes” heading_semantic=”h1″ text_size=”h1″ uncode_shortcode_id=”369649″]

Making a Splash

[/vc_custom_heading][vc_column_text uncode_shortcode_id=”350422″]Tarson Pools is a company that has been around for more then 75+ Years. It started and remains a family business in the central New York Region. We took on the project of re-branding and re-imagining the way pool shopping was and made into something . We are constantly ever changing the Tarson Pools & Spas updates with new features, products, and design.[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/6″ uncode_shortcode_id=”217750″][vc_single_image media=”85319″ media_width_percent=”100″ uncode_shortcode_id=”377887″][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column column_width_use_pixel=”yes” position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ column_width_pixel=”500″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ uncode_shortcode_id=”889586″]Meaningful SEO research and well thought keywords[/vc_custom_heading][vc_column_text uncode_shortcode_id=”674707″]One of the most crucial piece of every website is the SEO (Search Engine Optimization). Tarson Pools has been lacking in content and meaningful SEO. So we worked from the ground up from content to well planned out Meta Descriptions and Focus Keywords that would boost Tarson Pools to the top rank of search rankings. It currently stands Tarson Pools ranks as first results even in California.[/vc_column_text][/vc_column][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”85341″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ mobile_height=”300″ uncode_shortcode_id=”605634″][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ el_class=”inverted-device-order”][vc_column column_width_percent=”100″ gutter_size=”3″ back_image=”85342″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ mobile_height=”300″ el_class=”inverted-order-device” uncode_shortcode_id=”658502″][/vc_column][vc_column column_width_use_pixel=”yes” position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”4″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″ column_width_pixel=”500″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ uncode_shortcode_id=”861345″]Making marketing and sales excellence[/vc_custom_heading][vc_column_text uncode_shortcode_id=”632404″]Once a stale and simple media gallery website to a complex and perfect marketing/sales tool for the entire company. The website packs features for both customers and employees. Advanced Quoting and Product Selector for customers and Automation and organization for the employees.[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”212431″ row_height_pixel=”30″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ uncode_shortcode_id=”158102″][vc_custom_heading uncode_shortcode_id=”106527″]Website History[/vc_custom_heading][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image media=”85315″ media_width_percent=”100″ shape=”img-round” radius=”std” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”381963″][vc_column_text uncode_shortcode_id=”882990″]Website from 2001 (Before Taurozza)

Cred: Wayback Machine[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image media=”85320″ media_width_percent=”100″ shape=”img-round” radius=”std” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”149811″][vc_column_text uncode_shortcode_id=”167319″]Website from 2011 (Before Taurozza)

Cred: Wayback Machine[/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ enable_bottom_divider=”default” bottom_divider=”waves” shape_bottom_h_use_pixel=”” shape_bottom_height=”100″ shape_bottom_color=”color-149466″ shape_bottom_opacity=”100″ shape_bottom_index=”0″ uncode_shortcode_id=”189283″ shape_bottom_color_type=”uncode-palette”][vc_column width=”1/1″][vc_single_image media=”85327″ media_width_percent=”100″ shape=”img-round” shadow=”yes” shadow_weight=”std” uncode_shortcode_id=”832207″][vc_column_text uncode_shortcode_id=”178630″]Current Day website re-imagined by Taurozza Networks[/vc_column_text][vc_empty_space empty_h=”2″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”7″ bottom_padding=”7″ back_color=”color-149466″ overlay_alpha=”50″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” row_name=”About Us” uncode_shortcode_id=”654448″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”4″ style=”dark” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″ uncode_shortcode_id=”631674″][vc_row_inner][vc_column_inner column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ column_width_pixel=”600″ uncode_shortcode_id=”183747″][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ uncode_shortcode_id=”959351″]Packed with rich features and advanced organization and selling tools.[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ gutter_size=”4″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”7″ zoom_width=”0″ zoom_height=”0″ width=”1/4″ uncode_shortcode_id=”179068″][vc_icon icon=”fa fa-document” icon_color=”accent” size=”fa-3x” text_size=”h4″ linked_title=”yes” text_reduced=”yes” align=”left” title=”Quoting” uncode_shortcode_id=”514754″ icon_color_type=”uncode-palette”]Advanced quoting system allows customers to talk to a rep prior to seeing the pricing. It also helps create automated leads and sales pipeline.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”7″ zoom_width=”0″ zoom_height=”0″ width=”1/4″ uncode_shortcode_id=”868019″][vc_icon icon=”fa fa-history2″ icon_color=”accent” size=”fa-3x” text_size=”h4″ text_reduced=”yes” align=”left” title=”Automation” uncode_shortcode_id=”397004″ icon_color_type=”uncode-palette”]There is a lot of work going on behind the scenes. We implemented automated Sales Pipeline and Lead builder. A full automated ai email and text reply to keep customers in the loop.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”3″ mobile_width=”7″ zoom_width=”0″ zoom_height=”0″ width=”1/4″ uncode_shortcode_id=”581527″][vc_icon icon=”fa fa-smartphone1″ icon_color=”accent” size=”fa-3x” text_size=”h4″ linked_title=”yes” text_reduced=”yes” align=”left” title=”Texting” uncode_shortcode_id=”266332″ icon_color_type=”uncode-palette”]A new wave of getting a hold of customers is texting directly with a Rep. We implemented with the website a texting system with automated questions and newsletters.[/vc_icon][/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_visibility=”yes” medium_width=”3″ mobile_width=”7″ width=”1/4″ uncode_shortcode_id=”827714″][vc_icon icon=”fa fa-layers2″ icon_color=”accent” size=”fa-3x” text_size=”h4″ text_reduced=”yes” align=”left” title=”Content” uncode_shortcode_id=”125283″ icon_color_type=”uncode-palette”]Most important part of a website is the content and is plays a big roll in selling customers. We included rich and important information with meaningful transitions HD photo and videos that would grab the customers attention.[/vc_icon][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”0″ style=”inherited”][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ overlay_alpha=”50″ gutter_size=”100″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ style=”inherited” row_name=”About Us”][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”4″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_row_inner][vc_column_inner column_width_use_pixel=”yes” align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″ column_width_pixel=”600″][vc_custom_heading text_color=”color-112239″ heading_semantic=”h6″ text_size=”h6″ text_transform=”uppercase” uncode_shortcode_id=”203922″ text_color_type=”uncode-palette”]STATS[/vc_custom_heading][vc_custom_heading heading_semantic=”h3″ text_size=”h1″ sub_lead=”yes” sub_reduced=”yes” subheading=”We have changed the way shopping was at Tarson Pools, amid COVID the modernization and virtual shopping made it easier for customers. Creating new customers with advanced SEO research. ” uncode_shortcode_id=”849188″]Let the numbers speak[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”100″ equal_height=”yes” gutter_size=”3″ shift_y=”0″ z_index=”0″][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”2″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/6″][vc_pie value=”55″ arc_width=”5″ bar_color=”color-432891″ units=”%” uncode_shortcode_id=”141275″ bar_color_type=”uncode-palette”][/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”100″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/6″][vc_custom_heading heading_semantic=”h3″ text_size=”h5″ sub_reduced=”yes” subheading=”After taking on the project the increase of Traffic has went up about 55% ranking in 7,500 new users every month” uncode_shortcode_id=”596362″]Visitor Increase[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1/6″][vc_pie value=”80″ arc_width=”5″ bar_color=”color-130265″ units=”%” uncode_shortcode_id=”869402″ bar_color_type=”uncode-palette”][/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1/6″][vc_custom_heading heading_semantic=”h3″ text_size=”h5″ sub_reduced=”yes” subheading=”Since the changes and the additional products their has been an 45% increase of sold products since the implementation. The Net Sale leads in 6 Months approximated 2.4 Million in Revenue.” uncode_shortcode_id=”904845″]Revenue Increase[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1/6″][vc_pie value=”55″ arc_width=”5″ bar_color=”color-432891″ units=”%” uncode_shortcode_id=”780317″ bar_color_type=”uncode-palette”][/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ align_medium=”align_center_tablet” medium_width=”0″ align_mobile=”align_center_mobile” mobile_width=”0″ width=”1/6″][vc_custom_heading heading_semantic=”h3″ text_size=”h5″ sub_reduced=”yes” subheading=”We had a greater success rate of users staying longer on the website. This is great for converting a customer into a lead. ” uncode_shortcode_id=”797788″]Longer Sessions[/vc_custom_heading][/vc_column_inner][/vc_row_inner][vc_button button_color=”accent” border_animation=”btn-ripple-in” border_width=”0″ link=”url:%23|||” button_color_type=”uncode-palette” uncode_shortcode_id=”176214″]Start your Project[/vc_button][/vc_column][/vc_row]